.png "Group 136 (2)")
Simplifying Accessibility:
Preparing for the 2025 European Accessibility Act
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Webinar key takeaways:
During the Simplifying Accessibility webinar, the tretton37 experts Samuel Bergström, Teodor Jonsson, and Max Almqvist discussed the European Accessibility Act (EAA) and its impact on digital accessibility requirements, focusing on practical steps for businesses to comply with and improve their services.
“Accessibility isn’t really about compliance; it is about helping people. Ensuring as many people can use your service as possible makes it better for everyone.”
- Samuel Bergström
1. European Accessibility Act (EAA):
- Effective from June 2025.
- Extends physical accessibility requirements to digital services.
- Applies to private entities in specific industries, including banking, e-commerce, and communication services.
2. Beyond Compliance:
- Improves usability for all users.
- Expands potential market reach by 16-36%.
- Enhances search engine rankings through better machine readability.
3. Integrated Approach:
- Start accessibility integration in the design and development phases.
- Use semantic HTML and prioritise native browser features over custom solutions.
4. Common Challenges and Solutions:
- Challenges:
- Developers taking shortcuts
- The complexity of custom solutions.
- Solutions:
- Use semantic HTML for better accessibility.
- Ensure third-party components (like authentication systems) are accessible.
- Provide alternative authentication methods, such as audible CAPTCHAs.
5. Management Buy-In:
- Critical for successful implementation.
- Assign clear responsibility within the organization to drive accessibility efforts.
Areas to Focus On
User-Centric Design:
Test products without using the mouse to identify accessibility issues. Ensure design systems are inherently accessible.Education and Training:
Train all team members, including non-technical staff, on the importance of accessibility and their roles in maintaining it.Ongoing Evaluation:
Regularly review and update accessibility practices to stay compliant with evolving standards.Use a mix of automated tools and manual testing for comprehensive accessibility evaluations.
Actionable Points
- Assign Responsibility: Designate a person or team to lead accessibility initiatives.
- Combine Testing Methods: Use automated tools (e.g., Lighthouse, wave, Axe), manual testing, and assistive technologies to assess and improve accessibility.
- Focus on Usability: Make usability a priority in design and development to benefit all users, not just those with disabilities.
Need your web or service reviewed?
We'll evaluate your digital accessibility, identify gaps, and recommend solutions. This is an easy way to start your accessibility work.
About this webinar
Join our expert panel from tretton37 as we dive into digital accessibility and prepare for what must be done during the fall. This informative session will feature insights and practical advice from Samuel Bergstrom (Design Lead), Max Almqvist (Product Manager), and Teodor Jonsson (Frontend Developer).
Together, they will share their expertise on how to ensure your digital products and services will deliver exceptional user experiences for everyone. Well, in time before June 2025.
Key takeaways:
- Understanding the European Accessibility Act (EAA) and its implications for your business
- Practical tips for incorporating accessibility into design, development, and QA processes
- Examples and case studies
- Strategies for digital accessibility reviews
- Live Q&A session with our experts
Who Should Join?
- Product Managers
- UX Designers
- Developers
- IT and Product Management
- Senior Management and Executives
Date: 26th of June between 12.00- 13.00 PM
About the Speakers:
Meet the speakers:
Samuel Bergström
Design lead
Sam has over 15 years of experience in UX design and research and has consulted for companies such as Prisjakt, Mitsubishi Electric, Alfa Laval, Diaverum, and Loomis, among others.
Max Almqvist
Product Manager
Max has more than 20 years experience in digital and web - from strategy, brand communication and user experience to technology in large global organisations like Ikea and Hypergene.
Teodor Jonsson
Frontend Developer
Teodor has more than 5 years of experience in the consultancy business regarding web and mobile development. He has consulted for companies such as Sortera, COOR, Sandvik and H&M.